How to Write a Winning Executive Summary Capture Attention in 5 Sentences
The executive summary is the first — and often the only — section investors read. Foconta experts share how to structure it to instantly communicate value.
What Is an Executive Summary?
It’s a concise overview of your business plan — summarizing your goals, mission, market, and expected results in one page.
- Appears first but written last
- Summarizes your entire plan
- Should be short, clear, and confident
Step-by-Step Structure
1. Start With the Problem
Describe the pain your target audience faces — keep it real and relatable.
2. Present the Solution
Explain how your business solves that problem uniquely and efficiently.
3. Show Market Potential
Include short data or metrics that highlight real market demand.
4. Define the Business Model
How does your company make money? Summarize in one or two lines.
5. End With a Call to Action
Mention what you seek — investment, partnership, or collaboration.
Pro Tips from Our Experts
Clarity Wins
Avoid buzzwords. Write as if explaining to a smart friend.
Use Numbers
Even one key figure (ROI, growth %) adds credibility.
Be Personal
Your passion should show — investors fund people first.